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Effects of Tariffs on Slowing Car Sales and Promotional Strategy
Case Studies: Branded Instant Win Games at Trade Shows
Case Study 1: Tech Company Drives Qualified Leads
Company: A software development firm
Event: Annual B2B technology trade show
Objective: Increase qualified leads and brand recognition
Strategy:
The company set up a branded digital prize wheel at their booth. Visitors who interacted with the booth were given a chance to spin the wheel and win various instant prizes, including branded merchandise, free software trials, and exclusive discounts. To participate, visitors were required to fill out a short lead capture form, ensuring that the company collected valuable data on each participant.
Results:
- Lead Generation: 500+ qualified leads captured.
- Engagement: 50 interactions per hour on average.
- Brand Awareness: Increased brand visibility with logoed merchandise.
- ROI Impact: 25% increase in post-event sales conversions and a 40% overall ROI increase.
Case Study 2: Consumer Goods Brand Increases Engagement and Sales
Company: A leading consumer goods brand
Event: National retail trade show
Objective: Drive booth traffic, increase product awareness, and enhance customer engagement
Strategy:
The company used a branded instant win game that allowed visitors to play a quick, interactive scratch-off game on a tablet. The trade show booth game offered prizes such as discounts on future purchases, entry into a larger sweepstakes, and exclusive access to a new product launch. Participants could only win by scanning a QR code that linked them to the game, which was displayed on digital screens throughout the booth.
Results:
- Traffic Increase: 30% increase in booth traffic.
- Customer Engagement: 80% of participants spent more than 10 minutes engaging with the game.
- Sales Lift: 20% boost in on-the-spot sales due to instant win discounts.
- ROI Impact: 5x ROI with increased booth traffic, engagement, and sales.
Case Study 3: Automotive Brand Enhances Customer Experience
Company: An automotive brand
Event: International automotive trade show
Objective: Enhance the customer experience and collect detailed customer insights
Strategy:
The automotive brand set up a branded instant win game that combined a digital slot machine with a car-themed interface. The game allowed visitors to spin the wheel for a chance to win instant rewards such as car accessories, service discounts, and entries into a grand prize drawing for a free weekend car rental. The game required visitors to enter their email and phone number before playing, ensuring that the company gathered accurate and targeted data for follow-up.
Results:
- Data Collection: Over 1,000 qualified leads and detailed customer preferences.
- Customer Experience: Visitors spent an average of 15 minutes engaging with the game.
- Engagement: Increased interaction time and returning visitors.
- ROI Impact: 30% increase in post-show product inquiries and 10% increase in dealership visits for test drives, resulting in a 35% overall ROI improvement.