Trade Show Games

May 5, 2025 | Trade Show Booth

Case Studies: Branded Instant Win Games at Trade Shows

Case Study 1: Tech Company Drives Qualified Leads

Company: A software development firm

Event: Annual B2B technology trade show

Objective: Increase qualified leads and brand recognition

Strategy:

The company set up a branded digital prize wheel at their booth. Visitors who interacted with the booth were given a chance to spin the wheel and win various instant prizes, including branded merchandise, free software trials, and exclusive discounts. To participate, visitors were required to fill out a short lead capture form, ensuring that the company collected valuable data on each participant.

Results:

  • Lead Generation: 500+ qualified leads captured.
  • Engagement: 50 interactions per hour on average.
  • Brand Awareness: Increased brand visibility with logoed merchandise.
  • ROI Impact: 25% increase in post-event sales conversions and a 40% overall ROI increase.

Case Study 2: Consumer Goods Brand Increases Engagement and Sales

Company: A leading consumer goods brand

Event: National retail trade show

Objective: Drive booth traffic, increase product awareness, and enhance customer engagement

Strategy:

Marketing GamesThe company used a branded instant win game that allowed visitors to play a quick, interactive scratch-off game on a tablet. The trade show booth game offered prizes such as discounts on future purchases, entry into a larger sweepstakes, and exclusive access to a new product launch. Participants could only win by scanning a QR code that linked them to the game, which was displayed on digital screens throughout the booth.

Results:

  • Traffic Increase: 30% increase in booth traffic.
  • Customer Engagement: 80% of participants spent more than 10 minutes engaging with the game.
  • Sales Lift: 20% boost in on-the-spot sales due to instant win discounts.
  • ROI Impact: 5x ROI with increased booth traffic, engagement, and sales.

Case Study 3: Automotive Brand Enhances Customer Experience

Company: An automotive brand

Event: International automotive trade show

Objective: Enhance the customer experience and collect detailed customer insights

Strategy:

The automotive brand set up a branded instant win game that combined a digital slot machine with a car-themed interface. The game allowed visitors to spin the wheel for a chance to win instant rewards such as car accessories, service discounts, and entries into a grand prize drawing for a free weekend car rental. The game required visitors to enter their email and phone number before playing, ensuring that the company gathered accurate and targeted data for follow-up.

Results:

  • Data Collection: Over 1,000 qualified leads and detailed customer preferences.
  • Customer Experience: Visitors spent an average of 15 minutes engaging with the game.
  • Engagement: Increased interaction time and returning visitors.
  • ROI Impact: 30% increase in post-show product inquiries and 10% increase in dealership visits for test drives, resulting in a 35% overall ROI improvement.

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